Humans are the only species that willingly seek out the fiery heat of chillies. While other animals instinctively avoid capsaicin—the compound responsible for their spiciness—we’ve turned it into a culinary obsession. Why? Perhaps it’s the thrill, the endorphin rush, or simply the love of a challenge.
It’s this fearless curiosity that sets us apart and puts us at the top of the food chain. After all, who else would create an entire day to celebrate the fiery flavours of hot sauce?
Celebrate Hot Sauce Day with us and show your love for the spice!
This weeks discount code is
Heat25
Good for 1 Blast of Chilli Heat or non chili if you prefer - per customer, expires 27th Jan